• Energising Brands
    Creating Experiences
  • Creating the complete
    brand experience

A Little About Us

Meet Cre8

A true stalwart of the Watch and Jewellery Industry (some 42 years), Dave Room's relationship with his retailers, most of whom are now staunch friends, is legendary.

Known for his professionalism, enthusiasm and passion for watches, music and life. His achievements in the establishment of Raymond Weil, one of the most significant Swiss watch brands in the UK plus the nurture and development of TW Steel’s earliest beginnings in the UK and abroad, speak for themselves. He has the ability to deliver beautiful brand experiences across a wide array of medias including:

Brand Building

  • Brand development
  • Brand identity
  • Naming
  • Positioning
  • Brand launches
  • Brand guidelines

Digital Development

  • App development
  • Website design and development
  • Social Media
  • SEO


  • Strategic planning
  • Channel strategy
  • Research and insight
  • Experience strategy
  • CRM and data strategy analytics
  • Measurement and optimisation

Print Brokering

  • Exhibitions
  • Events
  • Launch planning and execution
  • Guerilla

Music Events

  • Budget management
  • Location
  • Event agenda
  • Sponsorship
  • Marketing and promotion
  • Contracts

In-store Display

  • Permanent and seasonal Point of Sale
  • Traditional Point of Sale
  • Digital Point of Sale
  • Sales promotions


Keith Sheppard

Keith Sheppard,
CEO of Steerwell Group

"Dave has been a faithful colleague and remains a dear friend. Dave and I ‘grew up’ in the watch industry together, and he has been an enormous driving strength at SWICO and support to me personally. We have endured tremendous highs and some uncomfortable lows but whatever, we always moved forward.

It is true to say, Dave is one of the real characters in this industry and he will remain so."

TW Steel

Jordy Cobelens,
TW Steel Co-Owner & CEO

"Dave believed in TW Steel from its very inception and was a key influencer in establishing our brand in the highly competitive UK watch market. Similarly he also played a significant role in our initial introduction into the US.

His passion and enthusiasm are legendary but more importantly the experience and expertise he brought to the table was a priceless resource for TW Steel, first as we developed our product range and secondly as our brand took hold. The knowledge and understanding he has of the market is a great attribute and we regularly enjoyed Dave’s inputs."

Raymond Weil

Pierre Bernheim,
Director of Raymond Weil

"Dave was one of the key players in the establishment of Raymond Weil Geneve in the UK. With his considerable knowledge of the Northern England market he built a nucleus of successful independent customers and contributed to the growth of our multiple account base. He has an intuitive sense of what is important to the consumer, an insight which proved invaluable to our brand’s ability to adapt to the UK’s consumer demands and expectations. He has established his name in the Jewellery trade as a leading exponent for Raymond Weil watches and the Raymond Weil Geneva family is thankful for his 3 decades long dedication to the brand and its values."

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